Ideological Landscapes: Branding Ideology 2006/2008
C-Prints
101.6 x 152.4 cm

A space usually reserved for advertisers is transformed into an active platform for the promotion of ideas.

We are constantly being bombarded with messages trying to persuade us to consume a certain product or brand. Billboards hovering over crowded highways are a perfect example of this effort in mass consumption.

In this series of photographs, advertisement spaces are replaced with carefully chosen texts that urge the viewer to think for themselves. These images, although technically and conceptually concrete, are to be considered proposals for an actual urban intervention.

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