Consumer Choices
During the gallery opening, visitors are invited to choose between Coors Light and Victoria beers, offered freely from a slop sink filled with ice. This simple gesture underscores tensions of class, cultural heritage, labor politics, and state violence—prompting reflection on the ideological weight embedded in everyday consumer choices.
Coors Light, with its documented associations with racism, homophobia, and right-wing nationalism, stands in stark contrast to Victoria—a beer rooted in Mexican identity, working-class pride, and, through its Spanish name, the notion of victory. The ice used to chill the drinks—doubling as a reference to U.S. Immigration and Customs Enforcement (ICE)—conjures the architecture of surveillance and detention, evoking racialized state violence and the bureaucratic coldness of institutional control.